Overcoming the Price Objection

Have you ever had a customer tell you they can get whatever you’re selling for free elsewhere? Worse – were they right?? I used to sell social media training – perhaps one of the most readily-available free topics on the internet. But despite the abundance of free information, I was still very successful at selling my…

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Sleaze-Free Selling for Authors: A Methodology for Creators to Share Their Work with the World

If you’re an author who’s interested in learning how to market your books better, then a few things are probably true about you: You view yourself to some extent  – greater or lesser – as an artist as well. A Creator. You’d like for the world to read more of your books! The idea of selling your…

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The Secret to Writing Headlines That Work

If you want people to pay attention to your message in this crowded, crowded world we live in, you must master the art of the headline. Plain and simple. To help you do that, I’ve compiled a list of several recent articles from sources like CopyBlogger and The Daily Egg that do a GREAT job…

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The Referral Marketing Strategy That Signed Up 100,000 New Emails in 1 Week – And Probably Won’t Work For Your Business

Tim Ferriss recently posted about how a couple guys from a razor company, Harrys.com, grew their list from a few hundred to 100,000 in 1 week by deploying a sophisticated online referral marketing campaign. Here is Tim Ferriss’ post. Basically, the campaign offered great prizes and giveaways – and all you had to do was…

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A 5-Step Action Plan to Make Any Marketing Piece Sizzle

I recently watched a video by a well-known guru in the women’s entrepreneur space that promised to teach the 10 Easy Steps to Writing an Effective Sales Letter. That list of steps was the following: Get their attention Identify the problem Provide the solution Present credentials Show the benefits Share social proof Make the offer…

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The Sleaze-Free Selling Summer Book Tour is Coming to a City Near You!

I’m hitting the road again soon, and may be coming to a city near you! I’ll be selling copies of my book, “The Entrepreneur’s Guide to Sleaze-Free Selling,” plus talking about the powerful new self-assessment tool I’ve developed, the “Sales Blockages Self Assessment for Heart-Centered Entrepreneurs.” If you’d like to say hello in person, check…

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6 Facts Authors Should Know About Kindle Publishing

Here’s a video from the way-back machine that’s still relevant today, so I thought I’d share it with you. Post by Jim Palmer. . In November of 2012 I was fired up about Kindle publishing, so when I ran into Jim Palmer at the GKIC InfoSummit, he asked if he could feature me on NewsletterGuru.TV. .…

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The Effective Use of Questions for Closing the Sale

The part of the sales process that causes a lot of blockages is the close. But it’s entirely possible to close the sale – and become a very powerful closer – and do it from a place of integrity, authenticity, and heart-centered service to the person you’re selling to. One of the great ways to…

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How to Create a Private Google Hangout

This post is part 2 in a series. For Part 1, Review of Webinar Software Platforms, click here. Google Hangouts is a great tool for doing webinars, and a lot of business owners and marketers are really geeked out about it. But what if you’re doing an event that you don’t want to have splattered…

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Review of Webinar Software Platforms: Part 1 of a Series

I’ve been hearing a lot of conversation lately about how to best use the various software platforms that are now available to host meetings of various kinds. Because it’s such a big need – and there are so many different options – I’ve decided to write this blog series to help you navigate your options.…

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