Does Your Booth Speak to Your Ideal Customer’s Personality Type?

This article is Part 6 of a series. Click here for Part 1. Adele Michal received the award for Most Creative Booth at the recent Be the Change event put on by Suzanne Evans, so clearly there were a lot of things she’d done very well. But as she invited me to do my critique,…

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The One-Two Punch Many Event Sponsors Dream Of

This article is Part 4 of a series.  Click here for Part 1. Whenever you invest in a booth – whether you’re sponsoring an event or you’re at a trade show – the trick is getting attendees to actually stop and talk to you.  All too often, you stand in your booth watching attendees file…

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How to Become an Instant Expert: Land an Interview on Network TV!

Every marketer knows that one of the best ways to grow your business is to become an expert. When your customers view you as an expert: you can charge higher prices you close sales at a much higher rate you get to choose who you want to work with (and who you don’t!) and much,…

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Throngs of Visitors Can Sometimes Be BAD for Your Trade Show Booth: One Business Owner’s Hard-Earned Lesson

This article is Part 3 of a series.  Click here for Part 1. Anybody who invests in a booth – whether at a trade show or an event you’re sponsoring – dreams about having throngs of attendees flocking to their booth. But as Barb Wade learned, throngs of visitors don’t necessarily translate into cash. Barb Wade is…

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Simplicity Can be the Key to an Effective Trade Show Booth

This article is Part 2 of a series.  Click here for Part 1. A booth can be a pricey investment – whether at a trade show, or an event you’ve sponsored.  To maximize their investment, a lot of business owners assume they have to spend a lot of money on building out an elaborate booth.…

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Practical Strategies for How to Offset Decreased Profit With Clever Marketing

Is your business suffering from reduced profits due to rising expenses? You can ALWAYS offset that loss by creatively marketing a high-profit product or service. Case in point: Rising beef prices have many restaurant owners whining that they have to sell their steaks at a loss or risk losing customers – and either way, they…

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Social Media Requires Good Strategic Thinking to Be Effective: Facebook and Your Ideal Customer

Are you a coach or consultant who gets business from your Facebook wall? If so, it’s important to weed out those Facebook friends who aren’t your Ideal Customer. Here’s a simple way to do that: Once a week, take the time to click on all your Friends who have birthdays that week. (see the inset…

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One of Chicago’s Aldermen is a Savvy Marketer?

I was surprised and impressed to see an email today from Alderman Joe Moore, of Chicago’s 49th ward, promoting a marketing initiative he calls “Follow Me on Friday.” His “Follow Me On Friday” initiative is a great example of a lead generation tactic called Affiliate Marketing.  This tactic is commonly used with great success in…

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Maximizing Your Event Sponsorship – Part 1 of a Series

When it comes to lead generation, there’s no such thing as a magic bullet.  What works great for one business can be a giant waste of time, money and energy for another business.  And that’s certainly true for event sponsorship. I recently attended Suzanne Evans’ “Be The Change” event – at which one of the…

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With Ideal Customers In Front of You, There’s No Sleazy Salesmanship Required

If you’ve been in business for any length of time, you’ve probably been told that you need to identify your Ideal Customer.  But have you done it? If not, it’s likely because you’re gifted at solving a wide range of problems, for a wide range of customers, and you don’t want to limit yourself to…

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